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Two Key Questions for Maximum Effectiveness By Brian Tracy December 1, 2008
There are two questions that you can ask on a regular basis to keep yourself focused on getting your most important tasks completed on schedule. The first question is "What are my highest value activities?"
Put another way, what are the most important tasks you have to complete to make the greatest contribution to your organization? To your family? To your life in general?
Think it Through Carefully
This is one of the most important questions you can ask and answer. What are your highest value activities? First, think this through for yourself. Then, ask your boss. Ask your coworkers and subordinates. Ask your friends and family. Like focusing the lens of a camera, you must be crystal clear about your highest value activities before you begin work.
Keep Yourself Focused
The second question you can ask continually is, "What can I and only I do, that if done well, will make a real difference?"
This question comes from Peter Drucker, the management guru. It is one of the best of all questions for achieving personal effectiveness. What can you, and only you do, that if done well, can make a real difference?
This is something that only you can do. If you don't do it, it won't be done by someone else. But if you do it, and you do it well, it can really make a difference to your life and your career. What is your answer to this question?
Every hour of every day, you can ask yourself this question and there will be a specific answer. Your job is to be clear about the answer and then to start and work on this task before anything else.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, make a list of everything you do at work and then select your most valuable tasks from that list.
Second, resolve to start in on your highest value task and stay at it until it is 100% complete.
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Articles By Brian Tracy
By Brian Tracy December 4, 2008 Everyone wants to be physically healthy. You want to be mentally healthy as well. The true measure of "mental fitness" is how optimistic you are about yourself and your life.
In this newsletter, you learn how to control your thinking in very specific ways so that you feel terrific about yourself and your situation, no matter what happens.
Control Your Reactions and Responses
There are three basic differences in the reactions of optimists and pessimists. The first difference is that the optimist sees a setback as temporary, while the pessimist sees it as permanent. The optimist sees an unfortunate event, such as an order that falls through or a sales call that fails, as a temporary event, something that is limited in time and that has no real impact on the future. The pessimist, on the other hand, sees negative events as permanent, as part of life and destiny.
Isolate the Incident
The second difference between the optimist and the pessimist is that the optimist sees difficulties as specific, while the pessimist sees them as pervasive. This means that when things go wrong for the optimist, he looks at the event as an isolated incident largely disconnected from other things that are going on in his life.
See Setbacks as Temporary Events
For example, if something you were counting on failed to materialize and you interpreted it to yourself as being an unfortunate event, but something that happens in the course of life and business, you would be reacting like an optimist. The pessimist, on the other hand, sees disappointments as being pervasive. That is, to him they are indications of a problem or shortcoming that pervades every area of life.
Don't Take Failure Personally
The third difference between optimists and pessimists is that optimists see events as external, while pessimists interpret events as personal. When things go wrong, the optimist will tend to see the setback as resulting from external factors over which one has little control. If the optimist is cut off in traffic, for example, instead of getting angry or upset, he will simply downgrade the importance of the event by saying something like, "Oh, well, I guess that person is just having a bad day." The pessimist on the other hand, has a tendency to take everything personally. If the pessimist is cut off in traffic, he will react as though the other driver has deliberately acted to upset and frustrate him.
Remain Calm and Objective
The hallmark of the fully mature, fully functioning, self-actualizing personality is the ability to be objective and unemotional when caught up in the inevitable storms of daily life. The superior person has the ability to continue talking to himself in a positive and optimistic way, keeping his mind calm, clear and completely under control. The mature personality is more relaxed and aware and capable of interpreting events more realistically and less emotionally than is the immature personality. As a result, the mature person exerts a far greater sense of control and influence over his environment, and is far less likely to be angry, upset, or distracted.
Take the Long View
Look upon the inevitable setbacks that you face as being temporary, specific and external. View the negative situation as a single event that is not connected to other potential events and that is caused largely by external factors over which you can have little control. Simply refuse to see the event as being in any way permanent, pervasive or indicative of personal incompetence of inability.
Resolve to think like an optimist, no matter what happens. You may not be able to control events but you can control the way you react to them.
Action Exercises
Now, here are three actions you can take immediately to put these ideas into action. First, remind yourself continually that setbacks are only temporary, they will soon be past and nothing is as serious as you think it is. Second, look upon each problem as a specific event, not connected to other events and not indicative of a pattern of any kind. Deal with it and get on with your life. Third, recognize that when things go wrong, they are usually caused by a variety of external events. Say to yourself, "What can't be cured must be endured," and then get back to thinking about your goals. 
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Neutralizing Your Two Major Fears By Brian Tracy December 1, 2008 The Greatest Obstacle to Success
The fear of failure is the single greatest obstacle to success in adult life. Taken to its extreme, we become totally pre-occupied with not making a mistake, with seeking approval for security above all other considerations. The experience of the fear of failure is in the words of "I can't", "I can't." We feel it in the front of the body, starting at the solar plexus and moving up to the rapid beating of the heart, rapid breathing and a tight throat. We also experience this fear in the bladder and in the irresistible need to run to the bathroom.
The Fear of Rejection Holds You Back
The second major fear that interferes with performance and inhibits expression, is the fear of rejection. We learn this when our parents make their love conditional upon our behavior. If we do what pleases them, they give us love and approval. If we do something they don't like, they withdraw their love and approval-which we interpret as rejection.
The Roots of Type A Behavior
As adults, people raised with conditional love become preoccupied with the opinions of others. Many men develop Type A behavior which is characterized by hostility, suspicion and an obsession with performance to some undetermined high standard. This is expressed in the attitude of "I have to, I have to," and is associated with the feeling that "I have to work harder and accomplish more in order to please the boss" who has become a surrogate parent.
The Most Common Trap
More than 99 percent of adults experience both these fears of failure and rejection. They are caught in the trap of feeling, "I can't, but "I have to," "I have to," but "I can't."
The Key to Peak Performance
The antidote to these fears is the development of courage, character and self-esteem. The opposite of fear is actually love, self-love and self-respect. Acting with courage in a fearful situation is simply a technique that boosts our regard for ourselves to such a degree that our fears subside and lose their ability to effect our behavior and our decisions.
Action Exercises
Here are two things you can do to increase your self-esteem and self-confidence and overcome your fears.
First, realize and accept that you can do anything you put your mind to. Repeat the words, "I can do it! I can do it!" whenever you feel afraid for any reason.
Second, continually think of yourself as a valuable and important person and remember that temporary failure is the way you learn how to succeed.
"How to Build Rock Solid Self-Confidence and Achieve All of Your Goals"
You probably already know that the most successful people have incredible levels of self-confidence. They’ve accomplished great levels of success and happiness in their lives and seem to be un-s toppable in everything that they do.
The fact is, that when you develop unshakable self-confidence your whole world will change for the better.
You'll have the confidence to take whatever steps necessary to make more money and enjoy a higher standard of living. You'll be more powerful and persuasive with other people. And you’ll be more popular and likable.
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Buy The Science of Self-Confidence Training Kit today! By Brian Tracy December 30, 2008 Know the Right People One of the greatest forms of financial leverage is contacts. Knowing the right people and being known by them can open doors for you that can save you years of hard work. The quality and quantity of your contacts and your relationships will have more to do with your success than perhaps any other factor. Here are three things you can do to expand your list of contacts. First, make a list of the 25 people you feel it would be most useful for you to get to know. Develop a strategy to get to meet everyone of them over the next 12 months. Then make a list of 25 more. List the people in charge of the major corporations that would be useful for you to know. List the mayor, list the congressmen, list the senator. List the important people that it would be helpful for you to know and then make a plan to meet them. Network at Every Opportunity Second is for you to network at every opportunity. Join business and trade associations. Attend meetings. Get involved. Volunteer for service on a key committee. This action alone can cut years off your career. Once, when I was working with the Chamber of Commerce, I came to the attention of a senior executive who hired me away from the company I was working for a year later at triple the salary. Meeting people is very important. Network at every opportunity. Get Involved in the Community The third way is to get involved in community service organizations. The best people in every community, the people you should know and who should know you, are usually involved in public service in some way. Start with the United Way in your own city, or get involved in any charity that you care about or that you're interested in. You'll be amazed at the quality of people that you'll meet doing voluntary service. Unlock Your Creativity Another form of leverage is creativity. Remember, one new idea is all you need to start a fortune. Everyone has the ability to come up with creative ideas and solutions if they look for them. All great fortunes begin with an idea. Create Good Work Habits A powerful form of leverage that can help you is good work habits. Good work habits make an extraordinary difference. In a recent study, 104 chief executive officers all agreed that the ability to set priorities and then to get the job done fast were the two qualities that most readily led to promotion and increases in pay. Good work habits will bring you to the attention of the important people in your life as fast or faster than anything else you can do. In the final analysis, you always get paid for your results. If you develop a reputation for being the person who gets the job done fast, that alone can put you onto the fast track in your career. Your Action Assignment Now, here are two things you can do to leverage your financial potential: First, get involved in the business, trade, civic and social organizations in your community. Once you become a member, off er to help and serve on committees. This will bring you to the attention of people who can help you faster than any other way. Second, develop excellent work habits. Be punctual. Plan your work and work your plan. Always concentrate your conscious energies on high priority tasks and make sure that you are doing things that are important to your boss and to your company. 
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